We design a marketing strategy that is modern, data-focused and unique to each property or development.

• We use data extracted from the sector to prepare market analyses that allow us to fully understand the state of the market at all times.
• We are always ready to answer any questions you might have as a developer – for example: minimum/average/maximum sales prices, the distribution of properties within a development based on type of property and rooms, as well as questions about available stock.

We combine our 30 years of experience in the property sector in Marbella and the Costa del Sol with competition analysis and market supply research. In turn, this gives us specific insight into:

• The location of the main pockets of available land and the potential number of dwellings that could be developed there.
• The identification of new property developments in the surrounding area according to total units, category of property and location.
• The analysis of sales rates and prices according to the type of property.
• The knowledge and identification of areas that are oversaturated with supply and that see only limited commercial success.
• Specific analysis of each area of interest and the sales success of new developments.

We collaborate with our clients to improve the competitiveness of their real estate project. To do this, we develop a strategic analysis of the market by comparing:

• Differentiation of the type of properties on the market and their distribution to achieve the greatest optimisation of the land available.
• Quality reports on the projects.
• Trends in architectural design and composition in common areas.
• Situation of the communication and real estate marketing strategy in the sector.

Planning, developing and executing a marketing and sales plan. We take care of the set-up and implementation of any promotional investments, including:

• BRANDING
  • Managing and developing a brand for the project: from picking a name, designing a logo and writing a slogan to curating the overall aesthetic of the project.

• CORPORATE MATERIAL
  • Creating and designing the commercial merchandise and the architectural visualisation material for the project.

• PUBLICITY
  • Printing and investing in all the necessary media, signage and publicity. 

• SALES OFFICE
  • Opening of the Sales Office. Holding a launch event with the invitation of the entire network of collaborating agencies, authorities, law firms, as well as the press. Once the work progresses, opening of a show apartment or villa of the real estate project coinciding with a new event for the sector.

Collaborating and coordinating with law firms and broker agencies to help with finalising the various stages of purchase: reservation, purchase contract and public deeds.

Coordination between the developer and buyer to ensure full satisfaction in the delivery of each home.