REAL ESTATE MARKETERS

REAL ESTATE PROJECT SALES & STRATEGY

Here at FM Consulting, we offer real estate services with a firm promise: to meet the sales targets agreed with our clients.

Our experience in the sector has allowed us to build a broad and solid network of local experts and national and international partners. This very network is the foundation of our powerful sales force.

Our objective as real estate marketers is to add value to projects and the sales process of the different developments we work with. To achieve this, we perfect our commercial strategy through regular market studies that allow us to be consistently up to date with the property sector in Marbella and the Costa del Sol. 

We complement this with continuous innovation and digital tools, with ad-hoc software and specific sales platforms, which give shape to our innovative marketing strategy. This strategy provides high visibility to our entire portfolio and enables the company to directly reach the homebuyer in the early stages of their search.

WHAT ADVANTAGES DO WE OFFER TO DEVELOPERS?

With more than 2.100 properties marketed over the last 30 years, FM Consulting Realty Group are leaders in the sector with a strong brand in Marbella and the Costa del Sol.

We have the most extensive network of national and international brokers with whom we have been forging solid relationships for decades. This strong set-up allows us to easily distribute the 2nd home real estate product.

We have a specific department dedicated to Marketing and Digital Strategy. Our team work hard to get your project seen by potential buyers, using customised strategies for each project and state-of-the-art tools.

  •  CRM
    • Management of direct sales to the end buyer using e-mail marketing strategies to publicise and add value to the real estate project, as well as our catalogue of properties that we send to all customers how have visited one of our sales offices.

 

  • HOME SELECTOR
    • This online catalogue allows the user to get to know the location and orientation of the properties within a development and download their specifications.

 

  • VIRTUAL SALES OFFICE
    • This online tool enables live virtual visits with FM Consulting sales representatives via private appointments. It also provides the user with access to renderings, plans, extras and specific documentation relating to the real estate project.

 

  • WEBSITE
    • Design and development of a landing page for the project from where all personalised tools and digital platforms can be accessed.

 

  • INBOUND MARKETING
    • We combine different digital marketing tools such as SEO, content marketing, social media, lead generation and web analytics to achieve greater online visibility for the project and its subsequent profitability.

 

  • ONLINE PUBLICITY CAMPAIGNS
    • The SEM strategy must be based on prior planning to develop each campaign to obtain direct digital customers.

At FM Group, we have a specific division called FM Vacation, which is dedicated to managing tourist rentals in order to encourage sales. This department works hard to offer a strategy that can bring extra value to a property in the sale phase.

This strategy includes:

  • Providing future profitability for the end customer and buyer
  • Generating added value for marketing
  • Improving commercial activity and traffic
  • Bringing in temporary cashflow from properties that are waiting to be sold.
Real Estate advisors in Marbella and Costa del Sol

MANAGING HOLIDAY RENTALS

FM VACATION

At FM Consulting, we have the skills and experience to successfully implement holiday lettings systems. These have previously helped our property developments stand out in the market, adding value for both the buyer and the seller.

We can offer developers and investors the possibility of implementing our holiday rentals management strategy in their real estate project. This generates an extra incentive when it comes to selling the house, as well as profitability from the recurring rental income for the new owners.

Real Estate advisors in Marbella and Costa del Sol

MANAGING HOLIDAY RENTALS

FM VACATION

At FM Consulting, we have the skills and experience to successfully implement holiday lettings systems. These have previously helped our property developments stand out in the market, adding value for both the buyer and the seller.

We can offer developers and investors the possibility of implementing our holiday rentals management strategy in their real estate project. This generates an extra incentive when it comes to selling the house, as well as profitability from the recurring rental income for the new owners.

HOW DO WE WORK?

We design a marketing strategy that is modern, data-focused and unique to each property or development.

  • We use data extracted from the sector to prepare market analyses that allow us to fully understand the state of the market at all times.
  • We are always ready to answer any questions you might have as a developer – for example: minimum/average/maximum sales prices, the distribution of properties within a development based on type of property and rooms, as well as questions about available stock.

 

We combine our 30 years of experience in the property sector in Marbella and the Costa del Sol with competition analysis and market supply research. In turn, this gives us specific insight into:

  • The location of the main pockets of available land and the potential number of dwellings that could be developed there.
  • The identification of new property developments in the surrounding area according to total units, category of property and location.
  • The analysis of sales rates and prices according to the type of property.
  • The knowledge and identification of areas that are oversaturated with supply and that see only limited commercial success.
  • Specific analysis of each area of interest and the sales success of new developments.

We collaborate with our clients to improve the competitiveness of their real estate project. To do this, we develop a strategic analysis of the market by comparing:

  • Differentiation of the type of properties on the market and their distribution to achieve the greatest optimisation of the land available.
  • Quality reports on the projects.
  • Trends in architectural design and composition in common areas.
  • Situation of the communication and real estate marketing strategy in the sector.

Planning, developing and executing a marketing and sales plan. We take care of the set-up and implementation of any promotional investments, including:

  • BRANDING
    • Managing and developing a brand for the project: from picking a name, designing a logo and writing a slogan to curating the overall aesthetic of the project.

 

  • CORPORATE MATERIAL
    • Creating and designing the commercial merchandise and the architectural visualisation material for the project.

 

  • PUBLICITY
    • Printing and investing in all the necessary media, signage and publicity. 

 

  • SALES OFFICE
    • Opening of the Sales Office. Holding a launch event with the invitation of the entire network of collaborating agencies, authorities, law firms, as well as the press. Once the work progresses, opening of a show apartment or villa of the real estate project coinciding with a new event for the sector.

Collaborating and coordinating with law firms and broker agencies to help with finalising the various stages of purchase: reservation, purchase contract and public deeds.

Coordination between the developer and buyer to ensure full satisfaction in the delivery of each home.

INNOVATION IN REAL ESTATE MARKETING

A DIGITAL STRATEGY THAT MAKES US STAND OUT

VIRTUAL OFFICE BY FM CONSULTING

A 100% PERSONALISED DIGITAL MARKETING CHANNEL

This platform represents a significant breakthrough in the world of real estate marketing. We can now easily show the client what the project looks like and thus increase the chances that they will buy it.

FM Consulting’s Virtual Office grants users the opportunity to book a live, exclusive and personalised virtual tour, from anywhere in the world. Accompanied by a sales representative, the client can tour the development by videocall, which helps them to visualise it. The platform also helps clients resolve any queries they might have and allows them experience the ins and outs of the development first-hand.

The Virtual Office platform also lets you download specific documents and take a 360° tour on your own, without the sales representative.

VIRTUAL OFFICE BY FM CONSULTING

A 100% PERSONALISED DIGITAL MARKETING CHANNEL

This platform represents a significant breakthrough in the world of real estate marketing. We can now easily show the client what the project looks like and thus increase the chances that they will buy it.

FM Consulting’s Virtual Office grants users the opportunity to book a live, exclusive and personalised virtual tour, from anywhere in the world. Accompanied by a sales representative, the client can tour the development by videocall, which helps them to visualise it. The platform also helps clients resolve any queries they might have and allows them experience the ins and outs of the development first-hand.

The Virtual Office platform also lets you download specific documents and take a 360° tour on your own, without the sales representative.

THE HOME SELECTOR PLATFORM

AN ESSENTIAL ONLINE SELECTION TOOL

The Home Selector platform uses an aerial image of the site to help users to locate different properties in the development and find out if they are available for purchase.

Home Selector not only works as a locator and catalogue tool for the property development but also provides the user with the necessary digital documentation. Clients can begin to value each property by comparing their technical specifications, the floorplans, photographs of the views from each property, the building specifications and any other essential documentation relevant to a property’s valuation, selection and purchase.

THE HOME SELECTOR PLATFORM

AN ESSENTIAL ONLINE SELECTION TOOL

The Home Selector platform uses an aerial image of the site to help users to locate different properties in the development and find out if they are available for purchase.

Home Selector not only works as a locator and catalogue tool for the property development but also provides the user with the necessary digital documentation. Clients can begin to value each property by comparing their technical specifications, the floorplans, photographs of the views from each property, the building specifications and any other essential documentation relevant to a property’s valuation, selection and purchase.